Consumers demand the attractiveness of searching for goods on the net and the comfort of buying at the time which is convenient to them. Although demand is for online shopping is rapidly increasing, barriers still remain.

Related to the payment process, successful online shops address the following business issues 

• Customer confidence in secure handling of their personal information and credit card is top priority for any online shop. Uncertainty will make customers switch to a competitive online shops that is only one click away.
• Pensio’s solution has the highest certification level from the Payment Card Industry. The Payment Card Industry (PCI) Security Standard is an industry regulation developed by MasterCard, Visa, Discover, and other bank card distributors. It requires organizations that handle credit and debit cards to conform to security standards as defined by PCI. There are four levels of certification and only few organizations have been certified at the highest level.

• Customers require support for the credit or debit card that they have available at payment time. If a customer cannot pay with their preferred local or international card they switch to the next competitive online shop. Studies have shown that revenue increases by 30-40% when the merchant accepts local and international cards across geographies instead of only international credit cards,
• Pensio’s solution offers acceptance of numerous credit and debit cards, local and international with only one integration. Pensio has negotiated agreement with acquirers that will allow online shops to offer international and local credit cards at low fees.

• Many customers prefer to pay in their own currency instead of having to guess currency rates and fees. This would enable them to make travel expense claims immediately instead of having to wait for weeks or even months before they finalize expenses. Hence, it is an additional service to customers to offer this additional service.    
• Pensio’s solution offer Online Dynamic Currency Conversion (eDCC) where customers can be offered to pay in the local or own currency. eDCC converts the payment and customers will get a print of the transaction in the selected currency.

• Strong cash flow is of importance in any business. Typically online shops will have to wait almost a month to receive cash from acquiring banks.     
• Pensio offers strong cash flow to merchants by shortening the payment cycle from acquiring bank to merchant   >    > 

• Studies of consumer behavior show that it is important to design your online shop with few screens and clicks in the payment process. Many customers abort the payment because of complicated workflow and payment screens that change format when the payment process switches to the acquirer.
• Pensio’s solution adopts the look and feel of your online shop and requires only one approval screen. This makes customers feel comfortable resulting in fewer abortions of payment.   

• Online shops most likely have back office systems that control supply chain management and financial processes. To optimize business processes end-to-end merchant want smooth integration between the payment processes and the back-office systems.
• Pensio’s solution integrates smoothly with back office through well defined Application Programming Interfaces (APIs).